It’s 2017 so this may be a shocker to some all of you. Today we think the more social media accounts we have, the better. This wasn’t the case for me. I literally just deleted my Instagram account less than two hours ago.
Two hours ago I did the whole “5-second rule” (no, I didn’t eat food off the ground to make this decision!) and looked at my Souled on T.E.A Instagram where the button read “Delete Account,” counted to five, and just hit the damn thing. This wasn’t something I did on a whim for no reason; this was a decision I’ve been thinking about for a few months now. I just needed that 5-second rule to trust my gut and get the job over with.
To all my social media freaks and geeks, here’s the reason to my madness:
- I went in with the wrong intention
I created my Souled on T.E.A with the intention of engaging my brand and content with an audience, but it wasn’t my only intention. Honestly, I began to focus on the numbers and was itching for them to skyrocket. As if the numbers would give me value or make me a more successful and better blogger. LOL what kind of thinking is that?
- Hosting multiple accounts became a pain!
I had THREE Instagram accounts to look after: the blog, my personal account, and one for the company I work full-time for. Scheduling posts for three Instagrams became a nuisance, time-consuming, and stressful. Making sure the quality for all three accounts were 100% was not difficult (because ya girl is a perfectionist), but I noticed that the posts on my personal and blog Instagram were exceptionally similar.
- Two Instagrams –> two personalities?
I don’t think so! Like I said, my personal Instagram account and my blog Instagram were almost identical in terms of quality, types of photos, and content. The only difference was that I did not advertise my blog posts consistently on my personal account – why not, Lauren? YOU ARE YOUR BLOG! In a way, it felt like two different personalities. If it’s me, then I should have nothing to hold back & if unfollowing happens because it is not the content my personal followers were expecting, then I highly encourage the unfollow. I don’t believe in following something/someone who does not surpass your expectations or provide the service you were looking for; I wouldn’t want anyone to do so for me! Since my two Instagrams were similar, I do not believe that I will have too big of an issue with this. We follow people on Instagram because we are nosey and are curious about their lifestyles. If both accounts portrayed my life honestly, then what’s the purpose of me hosting two different accounts? I don’t have two lives and it is only fair to show my raw self and content, in both my life and my blog on one platform.
Whether I have 10 or 10,000 social media followers ceases to be important when I put my phone down and join reality around me. The followers that are important are the ones by your side every day. Instagram followers can be there for you virtually and help you globalize, but they never determine your value or success.
This would be the perfect timing to play Camp Rock
On my blog planner, I have a few words printed on my logo: TRUST your gut, QUALITY over quantity, LEAD by example, and BELIEVE in your power. What kind of person/blogger would I be if I can’t act upon the words I set up for myself to see every day?
**Whatever change you want to make, I hope you lead by example in trusting your gut and believe in your power to provide quality over quantity to exceed your expectations**